Juju’s
Quick-Service
Restaurant
CAPABILITIES
Brand Strategy
Brand Identity Design
Space Design
Wayfinding
Brand Messaging
Website Design
Photo Art Direction
Print Collateral Design
Packaging Design
Illustration
Merch
The Problem
Josh, the Founder of Juju’s, came to us needing a full brand build out. A restaurateur in the Berkshires for many years, he was now opening something a little different – a quick-service joint that aimed to be yum, fun and efficient. While also on a mission to address workforce housing, pay fair wages and build community. The space was small. Small & simple is key – but challenging to fit everything. And it needed to attract a wide audience from inviting adults to kids into the juju’s culture.
The Solution
To create an approachable, colorful, fun look that spoke to the masses and can be easily transferrable as they expand locations. A space where locals can become regulars and tourists can mark as a destination. The branding conveys feelings of good, positive juju. Not only does it illude to the core product of krispy bites (like popcorn chicken with the expressive, bouncy typography), but also, the krispy culture – one where you’re free to express yo’ self through food, music, fashion and more. And the brand messaging is sassy and inviting, as if you’re talking to your best bud. Come visit juju’s next time you’re in the Berkshires!
