Moonbeams
CAPABILITIES
Brand Strategy
Brand Identity Design
Space Design
Wayfinding
Brand Messaging
Website Design
Photo Art Direction
Print Collateral Design
Merch
The Problem
Artists & Entrepreneurs, Alex and Graham, having recently moved to Upstate, NY, were seeking their community. Since they both “work from home”, they thought, why not bring people to them. So they sought out to create a playground for Artists, Musicians, Entrepreneurs and Adventure Seekers on their 38 acre property.
The Solution
To position Moonbeams as a Creative Destination and the umbrella brand for all happenings on the property. Complete with two stay experiences, a full-service creative studio and a recording and music production studio, all on 38 acres. The clean iconography within the branding, coupled with the nature and all it’s textures as your backdrop gave it an intentional, yet natural feel. Come stay, play and produce at Moonbeams!
