PlanHub
CAPABILITIES
Brand Strategy
Rebrand Identity Design
Website Design Redesign
Art Direction
Animation
Iconography
Digital Collateral
The Problem
PlanHub approached us looking for a rebrand and website redesign. They felt their visual identity was dated, their website wasn’t optimized, didn’t communicated their desired goals and they didn’t stand out amongst their competitors. Their look and feel also wasn’t consistent across all platforms and they needed a resource to utilize internally to make that possible. They were also in the process of rolling out a new 2.0 version of their product toolset for select cohorts – so timing just made sense.
The Solution
Over the course of 8+ months, we worked closely with planHub supporting their team. We delivered a modern and strategic refreshed visual identity that boosted their confidence re-established trust back in their brand. Our comprehensive Brand Guidelines document served as the resource they needed. We art directed animations to show case their tools throughout their new website. Expanded on their visual language to allow for more flexibility and consistency across platforms for stronger, brand aligned marketing initiatives.
Product Animations
In collaboration with a motion graphics designer, we art directed a series of product animations that live throughout the PlanHub website. We worked with the planHub team to establish the storytelling and art directed the flow necessary to communicate each desired product user experience. We minimized each screen of the product interface so to not distract the viewer.
(click each image to play)
In Their Words
“Little Echo absolutely crushed it for us. Thank you so much for all your long nights and early-early mornings these past months. And more importantly your keen design eye/skills, patience, and agility in being able to respond to the motions of our marketing team and PlanHub in general.
I truly enjoyed working together and hope it's mutual as you'll likely not be able to get rid of us!”
– Dennis Jaconi, Head of Marketing at PlanHub
“It was truly such a pleasure working with Little Echo. We’re so grateful for all the care, creativity, and flexibility you brought to the project. I know we weren’t always the easiest client, but you really pulled off something special—and the entire team has been thrilled with the outcome.”
– Emory Sullivan, Director & Product Management at PlanHub