Tough Cookie
CAPABILITIES
Brand Strategy
Brand Identity Design
Illustration
Photo Art Direction
Merch
The Project
Tough Cookie is a female-empowerment brand whose mission is to celebrate both being a woman and a love of food. Using food and cooking as the catalyst, Tough Cookie features interviews of diverse women. Each editorial like visual showcases these women cooking their favorite meals while dressed in attire that makes them feel the sexiest and most beautiful. The juxtaposition is meant to speak to body positivity, empowering confidence by showing real bodies. And peak your appetite showing real, colorful, mouth-watering food.
